Thursday, 28 April 2016

Cima E3 Exam Question No 58

Question No 58:

Relationship marketing Payne's 6 markets model for relationship management?

ayne advocated that an organisation has six markets not just the 'customer' market when
it comes to relationship marketing.
 

  • Customer market
  • Referral market
  • Supplier market.
  • Recruitment market
  • Influence market
  • Internal market

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