Cima E3 Exam Question No 62

Question No 62:

Market Segmentation Reasons not to engage in market segmentation

• The number of customers not big enough to earn a profit.
• Effective promotion mediums do not exist to create awareness economically.
• The size or strength of competition that already exists.
• Segment too subjective, complex and therefore difficult to measure.
• The firm lacks the core competences to compete.
• The market segment identified has no long-term future.