Thursday, 19 May 2016

Cima E3 Exam Question No 61

Question No 61:

Market Segmentation Guidance for effective market segmentation (Kotler)?
  • Substantial e.g. segment sizeable enough to be profitable
  • Accessible e.g. segment can be efficiently and effectively reached
  • Measurable e.g. segment can be measured
  • Actionable e.g. effective strategies are available to attract segment
  • Differentiable e.g. the segment behaves and responds differently

Friday, 13 May 2016

Cima E3 Exam Question No 60

Question No 60:

Advantages of Market Segmentation?

  • Match closer the features of a product to customer groups.
  • Higher customer satisfaction or delight
  • Brand loyalty and customer retention.
  • More efficient use of marketing resources

Thursday, 5 May 2016

Cima E3 Exam Question No 59

Question No 59:

Definition Market Segmentation?
The grouping of customers, with each sub-group or segment of customer having a common need, want or value. Each sub-group or segment will be affected by different targeting strategies; they would behave differently and respond differently to different 'tailored' marketing mixes.