Friday, 10 June 2016

Cima E3 Exam Question No 62

Question No 62:

Market Segmentation Reasons not to engage in market segmentation
  • The number of customers not big enough to earn a profit.
  • Effective promotion mediums do not exist to create awareness economically.
  • The size or strength of competition that already exists.
  • Segment too subjective, complex and therefore difficult to measure.
  • The firm lacks the core competences to compete.
  • The market segment identified has no long-term future.