Thursday, 19 May 2016

Cima E3 Exam Question No 61

Question No 61:

Market Segmentation Guidance for effective market segmentation (Kotler)?
  • Substantial e.g. segment sizeable enough to be profitable
  • Accessible e.g. segment can be efficiently and effectively reached
  • Measurable e.g. segment can be measured
  • Actionable e.g. effective strategies are available to attract segment
  • Differentiable e.g. the segment behaves and responds differently

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