Cima E3 Exam Question No 37

Question No 37:

Corporate appraisal (SWOT analysis) the TOWS approach?

• SO Strategies e.g. match core competences or Strengths to Opportunities
• ST Strategies e.g. use Strengths to avoid Threats
• WO strategies e.g. take advantage of Opportunities by addressing Weaknesses
• WT strategies e.g. minimise Weaknesses and avoid Threats