Mendelow's stakeholder mapping model Definition?
Mendelows matrix is a way of prioritizing stakeholders by 'subjective' mapping of them, in order to understand and resolve any issues or conflicts that may exist. This model priorities by mapping which stakeholders should more likely considered and therefore 'satisfied' by the organization.
· Power e.g. bargaining power, right or ability to exert influence over the organizations strategic aims and the general way it conducts itself.
· Interest e.g. interest in the activities or conduct of the organization for varied reasons.
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