Sunday, 10 May 2015

Cima E3 Exam Question No 12

Question No 12:

What is the Emergent strategies Definition?

Henry Minzberg, described emergent strategies as 'patterns or consistencies realised
despite or in the absence of conscious intention by senior management'.
Strategy emerges and is 'unanticipated'.
Informal and bottom-up (decentralised approach) allowing strategic courses of action to
be developed from both tactical and operational levels within the organisation.

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