Cima E3 Exam Question No 52

Question No 52:

Marketing the marketing mix (4+3 Ps)?

• Product - The 'package of benefits' including guarantees, warranties and after sales service.
• Price -The pricing element includes price promotions, discounts, and periods of credit, interest free credit and payment terms.
• Promotion - The promotional mix or promotional plan is comprised of four subcategories: advertising, personal (or direct) selling, sales promotion and public relations.
• Place -Place is where the product can be purchased from e.g. distribution channels.
• People - Often referred to as the 5th P in the marketing mix, because staffs are the essential 'human asset' to support the marketing concept.
• Process - How the service is delivered or how the sale of the good is managed.
• Physical evidence - The tangible evidence that exists and that can be identified to the organisation.

Cima E3 Exam Question No 51

Question No 51:

Definition of Marketing?
The management process responsible for identifying anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing (CIM)

Cima E3 Exam Question No 50

Question No 50:

Evaluating strategic options RACES?

• Resources
• Acceptably
• Coherence
• Effectiveness
• Sustainability

Cima E3 Exam Question No 49

Question No 49:

Evaluating strategic options SAFE?

• Suitability e.g. SWOT analyses and mission statement.
• Feasibility e.g. skills, core competences, finance and resources to achieve option
• Acceptability e.g. level of risk and financial return acceptable to stakeholders
• Economic

Cima E3 Exam Question No 48

Question No 48:

Strategic Supply chain management IT to facilitate greater integration of supply chain?

• Bar coding
• Electronic tagging
• Materials Requirement Planning (MRP I)
• Route masters
• Electronic Data Interchange (EDI)
• Extranet e.g. internet based EDI.
• Computer Aided Design (CAD)
• Electronic Funds Transfer (EFT) systems.

Cima E3 Exam Question No 47

Question No 47:

Strategic Supply chain management the three elements of supply chain management?

• Responsiveness
• Reliability
• Relationships

Cima E3 Exam Question No 46

Question No 46:

Strategic Supply chain management Supplier sourcing strategies

• Single sourcing e.g. source from one supplier only.
• Multiple sourcing e.g. source service from many suppliers simultaneously.
• Delegated sourcing e.g. purchasing decisions are outsourced.
• Parallel sourcing e.g. a combination of two or more of the above.